Privacy policy

Information we collect and why

AURA HAIR HOUSE collects contact, account, order, billing and delivery information to provide customer support, process payments and fulfill orders. We also use information to keep records, prevent fraud or abuse, improve the store and send marketing where permitted. You can unsubscribe from marketing at any time.

When you design a wig, we may collect your design choices and measurements and, if you choose to provide them, fitting or hairline reference photos. We use these details to prepare, fit and support your order. We ask separately before using customer photos for marketing.

Optional AI previews

If you request an AI preview, we send design choices and an AURA reference image to OpenAI to create a visual concept. The preview request uses your email to manage usage limits. Your email and optional fitting photos are not sent to OpenAI for that preview. If you approve a preview and continue with an order, AURA may keep it with the order record.

Who handles your information

Authorized AURA staff may access your order information and any reference photos needed to prepare or support your order. Shopify hosts our store and checkout. We share information as needed with service providers that support hosting, payment, shipping and customer communications, and where required by law. Some providers may process information in other countries.

Our store may use cookies and similar technologies for functions such as maintaining your cart and measuring store activity. Use any privacy or cookie choices presented on the store to manage your preferences.

Retention and privacy requests

We retain order information for as long as needed to fulfill and support the order, resolve disputes and meet recordkeeping obligations. To ask how long we keep a particular photo or order record, or to request access, a copy, correction or deletion, contact info@aurahairhouse.com. You may also contact us to withdraw consent or exercise other rights available under applicable law.